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These days, the action on Twitter during a game is nearly as fierce as what’s happening on the court. During each game, the Turner team breaks out the tweets for both schools in its Madness Meter. “We want to show who’s winning the war on Twitter,” Johnson says. It’s a measure of the most tweets fired, not the funniest, most devastating or illuminating quip.

Turner Sports Reinvents How Fans Watch March Madness