This summer the music platform Spotify joined with the New York City Department of Education’s Innovate NYC Schools initiative to sponsor the first ever Music Education Hackathon, where makers, teachers and students worked together to create new solutions.
What do a startup king, a social network innovator, a hip hop prince, perhaps the best actor on television, and two absolutely hilarious dudes have in common? They’re all among the Most Creative People—and we can learn quite a bit from the way they work.
Back in the ’90s, when the Walkman and CDs reigned, the industry combined basic sales data from the Billboard charts with two primary methods of song research: “Call Outs,” where stations played song hooks over the phone and record their responses; and “Auditorium” research, where a group of people react to song hooks as they are played live. In a pre-Internet age, it was about the best you could do.
And now, in 2013, an age of social networks, big data, and smartphones, surely terrestrial radio has developed a more nuanced methodology to find out what songs people really want to hear, right?
Sharing music online is a social activity that can quickly escape the bounds of real-world connection. After a few degrees of separation occur—say, after an MP3 passes beyond your sister’s co-worker’s boyfriend’s friend—it’s impossible to know where it might eventually end up. The Beginnings And Endings Project, a web app designed by the Australian band Brightly, visualizes the journey of their first single as it’s shared across the web.