FastCompany Magazine

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"Auto-Tune The News" Creators The Gregory Brothers Write Fast Company A Theme Song

The one thing Fast Company has always been missing is a theme song. Enter YouTube’s biggest musical parody group to fill that void.

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Mimi Valdés went from magazines to multimedia success.

Valdés is creative director for Pharrell’s i am OTHER, a multimedia company that works in music, apparel, philanthropy, film, video, and whatever else Pharrell wants to explore. Hers is a simple title for a complicated position where she is responsible for an astounding number of things. “Album covers, music videos, live concert performances, I’m in charge of executing all of that,” says Valdés, adding that she is not as directly involved with the fashion side of Pharrell’s growing empire. She is working on so many projects simultaneously that she has taken to listing each on its own index card. The stack is more than an inch thick.

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Mimi Valdés went from magazines to multimedia success.

Valdés is creative director for Pharrell’s i am OTHER, a multimedia company that works in music, apparel, philanthropy, film, video, and whatever else Pharrell wants to explore. Hers is a simple title for a complicated position where she is responsible for an astounding number of things. “Album covers, music videos, live concert performances, I’m in charge of executing all of that,” says Valdés, adding that she is not as directly involved with the fashion side of Pharrell’s growing empire. She is working on so many projects simultaneously that she has taken to listing each on its own index card. The stack is more than an inch thick.

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Some of the biggest innovations of our time were created after hours. Here, the compelling case for trying out stupid things on the side.

“The only way a side project will work is if people give themselves permission to think simple, to change their minds, to fail—basically, to not take them too seriously,” says van Schneider. “When you treat something like it’s stupid, you have fun with it, you don’t put too much structure around it. You can enjoy different types of success.”

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Some of the biggest innovations of our time were created after hours. Here, the compelling case for trying out stupid things on the side.

“The only way a side project will work is if people give themselves permission to think simple, to change their minds, to fail—basically, to not take them too seriously,” says van Schneider. “When you treat something like it’s stupid, you have fun with it, you don’t put too much structure around it. You can enjoy different types of success.”

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A Behind-The-Scenes Look At The Creation Of An Electronic Music Track
Part of the thrill of going to a rock show is getting to watch musicians nimbly interact with their instruments. But at electronic music shows, where performers stand behind barely visible laptops and other mysterious machines, it’s near impossible to get a good look at where, exactly, their symphonies of bleeps and beats are coming from.
Director Mathieu le Dude and French producer 20syl offer a hypnotic behind-the-scenes look at the creation of electronic track “Kodama,” off 20syl’s new EP, Motifs. Seemingly disembodied hands hit drum machines, tap synthesizers, and twist knobs, revealing the origin of each distinct sound in the track.
Read More>

A Behind-The-Scenes Look At The Creation Of An Electronic Music Track

Part of the thrill of going to a rock show is getting to watch musicians nimbly interact with their instruments. But at electronic music shows, where performers stand behind barely visible laptops and other mysterious machines, it’s near impossible to get a good look at where, exactly, their symphonies of bleeps and beats are coming from.

Director Mathieu le Dude and French producer 20syl offer a hypnotic behind-the-scenes look at the creation of electronic track “Kodama,” off 20syl’s new EP, Motifs. Seemingly disembodied hands hit drum machines, tap synthesizers, and twist knobs, revealing the origin of each distinct sound in the track.

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Infographic: This Complicated Rock Chart Shows How Your Favorite Bands Are Connected
It’s easy to imagine that some days Damon Albarn and Jack White wake up in the morning unsure of what band their in that day and what’s even happening anymore. Perhaps that’s because the former lead singers of Blur and The White Stripes are off-and-on engaged in at least four or five other bands between the two of them. (They also both have new solo records just out.) This kind of creative multitasking is not exclusive to these two dynamos of the rock worlds by any means. It would make your head spin to sort out all the different bands that certain musicians have been in over the years. Luckily, someone has already done it for you.
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Infographic: This Complicated Rock Chart Shows How Your Favorite Bands Are Connected

It’s easy to imagine that some days Damon Albarn and Jack White wake up in the morning unsure of what band their in that day and what’s even happening anymore. Perhaps that’s because the former lead singers of Blur and The White Stripes are off-and-on engaged in at least four or five other bands between the two of them. (They also both have new solo records just out.) This kind of creative multitasking is not exclusive to these two dynamos of the rock worlds by any means. It would make your head spin to sort out all the different bands that certain musicians have been in over the years. Luckily, someone has already done it for you.

Read More>

For $99, Prime members get a streaming video service, e-book lending library, free two-day shipping—and starting today, a music service.
Amazon is rounding out its Prime membership with the addition of a streaming music service. On Thursday the e-commerce giant launched Prime Music with more than 1 million tracks that members can listen to for no additional cost. The service will be available on iOS, Android, Macs, Windows computers, and Kindle tablets.
"Prime offers the best of Amazon,” vice president of digital music Steve Boom told Fast Company (fastcompany). “We think it’s a great addition to the lineup because now Prime is a pretty comprehensive digital music and digital entertainment experience.”
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For $99, Prime members get a streaming video service, e-book lending library, free two-day shipping—and starting today, a music service.

Amazon is rounding out its Prime membership with the addition of a streaming music service. On Thursday the e-commerce giant launched Prime Music with more than 1 million tracks that members can listen to for no additional cost. The service will be available on iOS, Android, Macs, Windows computers, and Kindle tablets.

"Prime offers the best of Amazon,” vice president of digital music Steve Boom told Fast Company (fastcompany). “We think it’s a great addition to the lineup because now Prime is a pretty comprehensive digital music and digital entertainment experience.”

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Dormant for years, the world’s greatest salsa label is back and celebrating its 50th anniversary. How a new digital strategy and smart branding have revitalized—and returned to profitability—this major cultural institution.
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Dormant for years, the world’s greatest salsa label is back and celebrating its 50th anniversary. How a new digital strategy and smart branding have revitalized—and returned to profitability—this major cultural institution.

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Launched by a pair of neighborhood mavericks in 2003, EVR attracted some 1 million listeners to its Internet and app service over a raucous, rocking decade. That was a big problem.
If you build it, then attract enough users, the money will come.
That’s more or less the premise of scores of startups in the digital age—from Facebook to Twitter, Instagram to Snapchat.
But what if that’s not always the case? What if monetizing or attracting a buyer—to say nothing of mere survival—is more complicated than that? In late May the online radio station East Village Radio shut down—taking its famous glass-walled street-level studio with it. The station, its renegade founders say, had gotten too popular to survive.
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Launched by a pair of neighborhood mavericks in 2003, EVR attracted some 1 million listeners to its Internet and app service over a raucous, rocking decade. That was a big problem.

If you build it, then attract enough users, the money will come.

That’s more or less the premise of scores of startups in the digital age—from Facebook to TwitterInstagram to Snapchat.

But what if that’s not always the case? What if monetizing or attracting a buyer—to say nothing of mere survival—is more complicated than that? In late May the online radio station East Village Radio shut down—taking its famous glass-walled street-level studio with it. The station, its renegade founders say, had gotten too popular to survive.

Read More>