This Online Music Vid Lets You Rearrange The Band As It Plays
The new interactive video from the indie outfit Tanlines, however, is actually rough, and it really does take us behind the scenes—right into a Photoshop-style piece of editing software.
The video, created by the New York-based creative outfit OK Focus, takes the form of an interactive website where viewers can direct the video as it plays.
During the synth intro, you see five sets of arms wiggle listlessly. When the beat kicks in, they pump with a bit more rhythm. But the faceless performers aren’t dancing—well, at least not of their own volition. Instead, they’re serving as a human visualizer, shocked into action (literally) by carefully placed electrodes. It’s a music video that will definitely make you wince, but not because of how bad it is.
The song is “Straight&Arrow,” by the New York-based musician Falty DL, and the mad genius behind the clip is Daito Manabe, a Tokyo-based artist.