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Jared Leto’s with us in the Fast Company office, answering your questions! Having reinvented himself a few dozen times, he clearly feels the occasional need to destroy something beautiful. And it’s his knack for creative destruction that earned him a spot as one of our 100 Most Creative People 2012. He joins us today to talk about the three businesses he’s hatched, all of which have a shot at shaking up entertainment as we know it. The One & Only Golden Tickets is a Willy Wonka approach to online concerts, offering all access to digital VIPs. His digital ticketing business, VyRT, is the more like the general admission component—don’t call either sophisticated service “streaming,” though. On the artist side, he’s forged The Hive, a powerful social media consultancy based on best practices he picked up with his own band and their rabid social followers.  Ask him anything->

Jared Leto’s with us in the Fast Company office, answering your questions!

Having reinvented himself a few dozen times, he clearly feels the occasional need to destroy something beautiful. And it’s his knack for creative destruction that earned him a spot as one of our 100 Most Creative People 2012. He joins us today to talk about the three businesses he’s hatched, all of which have a shot at shaking up entertainment as we know it. The One & Only Golden Tickets is a Willy Wonka approach to online concerts, offering all access to digital VIPs. His digital ticketing business, VyRT, is the more like the general admission component—don’t call either sophisticated service “streaming,” though. On the artist side, he’s forged The Hive, a powerful social media consultancy based on best practices he picked up with his own band and their rabid social followers. 

Ask him anything->

“Fred Armisen and I are obsessed with the minutiae of a situation. What is fomenting the most discomfort in a relationship? It’s usually where someone’s belief system kind of goes off the rails. That’s where we want to start exploring, because that moment is where you feel almost your worst.” Carrie Brownstein, writer and actor, Portlandia, from The 100 Most Creative People In Business 2012

“Fred Armisen and I are obsessed with the minutiae of a situation. What is fomenting the most discomfort in a relationship? It’s usually where someone’s belief system kind of goes off the rails. That’s where we want to start exploring, because that moment is where you feel almost your worst.”

Carrie Brownstein, writer and actor, Portlandia, from The 100 Most Creative People In Business 2012

His band, Thirty Seconds to Mars, once invited fans to submit photos of themselves, for a chance to be on the band’s next album cover; it yielded 2,000 different fan covers. He realized, “I’d prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren’t engaged.” So, he launched: The Hive, which runs social-media management and digital marketing for his band and others such as Jessie J and Semi Precious Weapons. The Most Creative People In Business #72: Jared Leto

His band, Thirty Seconds to Mars, once invited fans to submit photos of themselves, for a chance to be on the band’s next album cover; it yielded 2,000 different fan covers. He realized, “I’d prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren’t engaged.” So, he launched: The Hive, which runs social-media management and digital marketing for his band and others such as Jessie J and Semi Precious Weapons.

The Most Creative People In Business #72: Jared Leto