After Apple booted Google Maps from iOS last year, Daniel Graf led the development of a beautiful, refreshed mapping experience that shot to number one in the iTunes store and kicked Apple’s ass on its own turf. Here’s how Graf made it happen—in his own words:
“We have a very successful Android version of Google Maps, so the easiest thing to do was to say, this is super-successful, users love it, so why don’t we just port it over to iOS? But I wanted to challenge the team. While the Android version is a great product, you can also tell it’s been around for a while. You have to access everything via menus—it’s not really best-use-case driven anymore. I said, let’s take a step back—what if we could start from scratch and forget anything we’ve ever done? We have the foundation—the Google data, the mapping data, the local business data, the imagery, the navigation algorithms—it’s a dream to start with.”
With new tools, practices and freedoms—-unattached to any specific location—the women that are a part of the Mobilizing series are examples of what happens when a generation of women literally have the world and all its knowledge at their fingertips, in their pockets, and on their kitchen tables: they change the game. We’ll tell you how.
And, if you know a woman who is mobilizing (we’re sure you do), we would like to hear from you. Tell us about her and let’s talk about who’s mobilizing together. Let us know here.
5 Ways To Thrive During Marketing’s Seismic Shift To Mobile
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.
What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.
Find your value in your customers’ lives.
Engage each customer in the key moments of their day.
Deliver value based on location.
Allow customers to personalize their experience to gain relevance.
Don’t sell to your customers: entertain, engage, and delight them.
Google’s high-profile, $12.5 billion acquisition of Motorola Mobility, which closed yesterday, has set the tech world abuzz with speculation on Google’s first steps as it enters the hardware business: They’re going to do a 180-revival of Motorola! No, Motorola is doomed! No, they’re going to shutter Android! Google’s second, much quieter acquisition this week, of San Francisco industrial design studio Mike & Maaike, answers most of those questions.
The navy is using 4G mobile technology to battle Somali pirates. I hope they get more reliable service than I do!
The Navy’s 4G system will be used for multiple purposes. According to industry journalMilitary Intelligence Technology, one sample use for 4G could be helicopters transmitting sensor data to Marines in small boats preparing to board vessels infiltrated by pirates or terrorists. Marines and sailors in the Expeditionary Force will be provided with custom Android handsets equipped with a basic whiteboarding app in addition to standard voice/data/camera capabilities. The Android handsets can be used to transmit non-classified information only; Naval Air Systems Command is working with the NSA to create a solution that will allow the phones to transmit classified data.
“There’s 50 things loaded up on my phone at any given time, and 40 of them I never use,” says Tony Conrad, Partner, True Ventures.
It seems like a waste of such beautiful hardware not to use more apps. App Mania persists much to the benefit of Google and Apple, suddenly the gatekeepers of everything you seek on your phone.
Are apps indeed the future? Will mobile browsing crawl out of infancy and be able to power experiences on a similar scale as applications you’ve downloaded? This video explores what the future of mobile browsing might look like.