"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
Millennials aren’t as lazy and entitled as they’re made out to be. Why everyone needs to adapt to the workforce of the future.
"Not only are they likely to exhibit loyalty and advocacy for the brands they like, but they also open their wallets,” says ComScore representative Justin Roy.
“Our generation admires people who are creating products and companies that do things to make the world a better place.”
“When building your team, don’t hire a skill set, instead choose people that you wouldn’t mind going for a hike with after work, and trust that most people will step up to the plate and learn the skills that they need.”
At The Hatchery's recent 2013 Women Leaders Summit, attendees had an opportunity to hear from highly accomplished women leaders including author Christine Comaford, President and CEO of Leader to Leader Institute Frances Hesselbein, and author and motivational speaker Carole Hyatt.
In a panel moderated by the Wall Street Journal's Gabriella Stern, the women offered their collective knowledge on topics ranging from discrimination (Hyatt couldn’t take out an American Express card to start her first business in 1960), to work-life balance, to failure. Fast Company's Cecelia Bittner had a chance to attend. Here's what she heard:
- According to Hesselbein, facing and overcoming failure requires a sense of exuberance that young people today are bringing into the work force. She describes it as a positive attitude that allows one to view a challenge not as a burden but as ”an opportunity to do something remarkable.”
- Hyatt said it’s all about how one handles the disappointment, explaining that an individual can choose to focus their energy on moving past and growing from event.
- When asked for 15-minutes of wisdom, Comaford shared the secret to influencing anyone. Emotional intelligence. Comaford explained that all humans crave one of three things: safety, belonging, or mattering. If you can figure out which of those things an individual needs, you can make them do what you want. (Comaford made the entire audience promise to only use that power for good.)
[Image from The Hatchery]
22.6 million 18- to 34-year-olds are still living at home with mom and dad.
This campaign for Bloomberg Businessweek revolves around cards that gently nudge live-at-home millennials to get a move on.
These images, taken by the young Swedish photographer Sannah Kvist, seem to bear that out—snapshots of Millennials surrounded by all of their worldly possessions, which generally occupy no more than the corner of a room. The “All I Own” series stems from Kvist’s personal struggle with consumerism: “I had lived for 23 years when I took the photo of me and everything I owned and thought it was a sad collection of junk I’ve managed to buy,” she tells Co.Design. Similarly, the friends and acquaintances she has photographed since then have been amazed by “how much shit they actually owned.” (If you’ve moved recently, you’re probably familiar with that feeling.) “I think most people actually got an eye-opener when they built the piles.”
The percentage voting for Obama represents the largest age-based disparity ever recorded. It’s worth pausing on that for a second, because voting, contrary to popular opinion, doesn’t tend to change all that much as you age. Political scientists have consistently shown that who you vote for as a young person tends to define your voting patterns for the rest of your life. Thus, some people have concluded that the entire millennial generation has been “lost” to Republicans. (And if you think that they’ll change their minds because of Obama’s first-term struggles, think again: 60% blame his opponents for his inability to get anything done.)
Infographic Of The Day: The Blessing And Curse Of Being A Millennial
Millennials are well-educated, tech savvy, and independent. They’re also cursed by a bad economy. But all this might have a silver lining…