Luis Duarte’s recycling company is moving into a bleak market: Virtually no one recycles in Mexico. But that also means opportunity. There’s a lot of cash to be made mining raw materials from other people’s waste.
Luis Duarte wants to make sure Mexico is clean and liveable for his young son. That’s why he started YoReciclo (Spanish for “I recycle”). The country has a paltry recycling rate of just 3.3%, and his company is designed to change that by educating people about the importance of recycling and then collect, sort, and clean the waste (which they then sell).