“Many of our readers were quite vocal about their displeasure when we wrote in July that Facebook would begin forcing iPhone and Android users to download a separate app for messaging. Well, angry readers, here is a bit of mischief for you: Time.com has discovered a simple way to avoid using Facebook Messenger.”
The social network is killing in-app messaging for iPhone and Android users.
Why Messaging Could Be Mobile’s Killer App
Could the next big platform fit inside a messaging app?
Facebook’s new Android integration, Home, groups Instagram, maps, email, and other apps in one drawer. Its main screen has just three navigation options: “Apps,” “Last App,” and—the exceptional stand-alone app in the mix—“Messenger.”
Why has Facebook given such special treatment to a once tangential feature of its service?
Here’s a theory: “I think everyone is realizing that messaging is the killer app in mobile,” says Ted Livingston, the creator of a messenger app called Kik.
"Now it’s just who can wrap a platform around it the fastest."