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High-school student Megan Grassell couldn’t find cute, age-appropriate bras for her younger sister, so she made her own. Now her company Yellowberry is being held up as a model of innovation, design, and feminists united against the sexualization of girls.

"At first, … it was hard to get people to take me seriously. I was talking to someone the other day who’s been a great mentor to me, and he said "Megan, when you first came to me with that bra, and you thought you were ready to go, I thought, ‘Who is this high school girl?’"

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High-school student Megan Grassell couldn’t find cute, age-appropriate bras for her younger sister, so she made her own. Now her company Yellowberry is being held up as a model of innovation, design, and feminists united against the sexualization of girls.

"At first, … it was hard to get people to take me seriously. I was talking to someone the other day who’s been a great mentor to me, and he said "Megan, when you first came to me with that bra, and you thought you were ready to go, I thought, ‘Who is this high school girl?’"

Read More>