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What I love about this story is that he took a tilt-and-zoom camera that was already being sold by Sony, attached it to a stand (built the prototype in his cubicle) and then took it to a hospital. 

Traditionally we rely on Japan to build our products. I’m always looking for ways to improve workflow in the operating room. If you improve workflow, you improve patient care. It’s not a traditional role. Nobody said, “Why don’t you go do this?” I just went and did it because I thought it was a great idea, and I got support from the upper management to go for it. I created a PowerPoint presentation incorporating the feedback I had on the device from the field, and everyone understood this was an important device for Sony to move forward with.

How A Sony Marketing Manager Helped Build A Breakthrough Product

What I love about this story is that he took a tilt-and-zoom camera that was already being sold by Sony, attached it to a stand (built the prototype in his cubicle) and then took it to a hospital. 

Traditionally we rely on Japan to build our products. I’m always looking for ways to improve workflow in the operating room. If you improve workflow, you improve patient care. It’s not a traditional role. Nobody said, “Why don’t you go do this?” I just went and did it because I thought it was a great idea, and I got support from the upper management to go for it. I created a PowerPoint presentation incorporating the feedback I had on the device from the field, and everyone understood this was an important device for Sony to move forward with.

How A Sony Marketing Manager Helped Build A Breakthrough Product

Jack Andraka (center), a 15-year-old student from Maryland, came up with a paper sensor that detects pancreatic cancer 168 times faster than current tests. It’s also 90% accurate, 400 times more sensitive, and 26,000 times less expensive than today’s methods. In short: It’s a lot better.
Andraka was inspired to focus on pancreatic cancer because a friend’s brother was killed by the disease. “I became interested in early detection, did a ton of research, and came up with this idea,” he says.
A Cheap, Accurate Cancer Sensor, Created By A 15-Year-Old

Jack Andraka (center), a 15-year-old student from Maryland, came up with a paper sensor that detects pancreatic cancer 168 times faster than current tests. It’s also 90% accurate, 400 times more sensitive, and 26,000 times less expensive than today’s methods. In short: It’s a lot better.

Andraka was inspired to focus on pancreatic cancer because a friend’s brother was killed by the disease. “I became interested in early detection, did a ton of research, and came up with this idea,” he says.

A Cheap, Accurate Cancer Sensor, Created By A 15-Year-Old

Brain Freeze: Beginning next year, a team at the University of Pittsburgh Medical Center will put some patients who end up in the trauma center with gunshot or stab wounds in a deep chill, a process called Emergency Preservation and Resuscitation. Cooling the body slows down the metabolic processes of the brain and other organs. The Pittsburgh team hopes that will give surgeons more time to work before blood loss causes massive brain damage.

(Source: fastcoexist.com)