FastCompany Magazine

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We know story. However, it’s the ‘telling’ of stories that is becoming ever more complex and ever more exciting. This is because we have seen two massive shifts. One is the distribution of technology—the other is the distribution of creativity. Everyone is a storyteller, and with technology more and more people have access to tell theirs to other people all over the world.

Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence at Coca-Cola. The Coca-Cola Company and ad agency McCann Erickson are exploring the future of storytelling as the inaugural underwriters of the Sundance Institute’s New Frontier Story Lab. Read on->