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What does breaking news sound like? Circa, the popular mobile news app built on brevity, thinks it can name that tune in one second.

Circa News 2, which launches today, is the latest rethink of how news is written, delivered, and consumed for people on the go. Key to the new approach is mastering the misunderstood art of push notifications.

"We want something that’s going to evoke emotion, something that has a sense of urgency but not interruptions. I want something that’s going to be synthetic but inviting."