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Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an upper-middle-class neighborhood to peddle their wares to their unsuspecting neighbors, Martin Lindstrom spent eight weeks filming a “real” family in unscripted situations, from barbecues to shopping expeditions and documented how their circle of friends responded to specific brands and products. 

Do you take the same old vacations every year? Wanderfly is a new travel inspiration site that helps you discover and plan trips to places you’ve never heard of but would love.

In this video interview, Cofounder and Director of Marketing at Wanderfly, Christy Liu breaks down her overall vision for the future of travel planning.

Check out our "Who’s Next" series for more profiles of the new big thinkers.


“Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.” 

I’m not a Chipotle-eater, but this is pretty cool. (Thanks Ben, for the look.)

Read more about the campaign.