Taking customer engagement to the next (creepy) level: This pizza chain follows its Twitter followers back — by stalking them in real life.
Inside The Hunger Games’ Social Media Machine.
“Within Twitter what we did was expand on that. We started assigning fans different roles within this virtual world. We have district mayors and district recruiters, which really got them active and sharing over Facebook and Twitter. I mean, that’s what Facebook and Twitter are—it’s like your way of identifying who you are and sharing that with your friends. So, by giving them an occupation within their district, we gave them an identity.”
“The Lorax waved and doled out hugs. The kids serenaded him with a song. And then everyone was ushered outside to see two cars up close—a Mazda 3 sedan and a CX-5 sports utility vehicle, both specially painted with Lorax scenes and both with what Mazda has termed “Truffula Tree-approved SKYACTIV® TECHNOLOGY.”
Plunging Cleavage Made As Literal As Possible In Wonderbra Promotion
“The tactics casinos use to keep players making bets until they leave at a loss are coming to your online shopping experience.”
“Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.”
Benetton Courts Controversy With World Leader Lip-Locks
Mediabrands opened the doors to the IPG Media Lab this week, a fully loaded 5,000 square foot center designed to put marketers’ hands on, and their budgets into, an array of up-to-the minute tech.
“With more than 600,000 hacking attempts on Facebook every day, one might be forgiven for asking why we’re so willing to share the intimate details of our everyday lives. Apparently, we have absolutely no trouble doing so, if whatever we see there looks good.”
To create Trail View, granola bar makers Nature Valley and McCann Erickson sent a rag tag team of creatives and developers on a 45-day hike to get couch potatoes interested in the real thing and raise awareness of the national parks’ plight.
“This initiative lets [Nature Valley] stand for something,” says Leslie Sims, executive creative director at McCann. “They aren’t just pushing granola bars on hikers.”
A creepy interactive video demonstrates the downside of Facebook using… Facebook. It also demonstrates the potential of socially-enabled interactivity. “Stalkertainment” in its finest hour, folks.
Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an upper-middle-class neighborhood to peddle their wares to their unsuspecting neighbors, Martin Lindstrom spent eight weeks filming a “real” family in unscripted situations, from barbecues to shopping expeditions and documented how their circle of friends responded to speciﬁc brands and products.
Do you take the same old vacations every year? Wanderfly is a new travel inspiration site that helps you discover and plan trips to places you’ve never heard of but would love.
In this video interview, Cofounder and Director of Marketing at Wanderfly, Christy Liu breaks down her overall vision for the future of travel planning.
Check out our "Who’s Next" series for more profiles of the new big thinkers.
“Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
I’m not a Chipotle-eater, but this is pretty cool. (Thanks Ben, for the look.)
Read more about the campaign.