FastCompany Magazine

The official Tumblr of Fast Company.

Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.

Steve Jobs, during a town hall meeting with employees before unveiling the “Think Different” campaign in 1997. 

(Source: parislemon)

"I was getting home late and just wanted to grab some easy pre-made food from the local supermarket. While there, I remembered that I needed a few things and navigated my way to the paper towel aisle, where I stood, transfixed, before 50 feet of options. I was tired and hungry and very suddenly annoyed. All I wanted was to be able to clean my face after eating and now I was confronted with 50 feet of choice. Screw the mustachioed Brawny man, the quicker picker upper, and the boldly named Mardi Gras.
In the midst of my existential meltdown, I left the store without buying anything.”
Studies show that too many choices intimidate consumers—can we make the purchasing process less painful?
[Paper Towel Mess: Jcjgphotography via Shutterstock]

"I was getting home late and just wanted to grab some easy pre-made food from the local supermarket. While there, I remembered that I needed a few things and navigated my way to the paper towel aisle, where I stood, transfixed, before 50 feet of options. I was tired and hungry and very suddenly annoyed. All I wanted was to be able to clean my face after eating and now I was confronted with 50 feet of choice. Screw the mustachioed Brawny man, the quicker picker upper, and the boldly named Mardi Gras.

In the midst of my existential meltdown, I left the store without buying anything.”

Studies show that too many choices intimidate consumers—can we make the purchasing process less painful?

[Paper Towel Mess: Jcjgphotography via Shutterstock]

If you followed Texas state senator Wendy Davis’ epic, 11-hour filibuster efforts against a bill that would have shut down all but five abortion clinics in the state (and quite possibly still will), you probably also know her shoes. As demonstrated by their newfound popularity on Amazon, the pink Mizuno Wave Riders she wore have become their own symbols of political resistance.

Callie Schweitzer, director of Marketing and Communications for Vox Media (which publishes the VergeSB Nation, and Polygon), prefers to call herself a hybrid between a journalist, a brand strategist, and an audience hacker.

Her tips for becoming a networking guru:

Be genuine. Be well-read. And follow-up. 

HereSchweitzer explains how to use new media to ‘network your way to the top.’

Alex Bogusky is one of The 10 Most Generous Marketing Geniuses

In 2010, Alex Bogusky surprised the advertising industry by leaving Crispin Porter + Bogusky.

He now works in the social good sector with:
The FearLess Revolution - a nonprofit consultancy.
COMMON -a collaborative network for accelerating social ventures. 
MadeMovement - a new agency dedicated to the resurgence in American manufacturing.

Alex Bogusky is one of The 10 Most Generous Marketing Geniuses

In 2010, Alex Bogusky surprised the advertising industry by leaving Crispin Porter + Bogusky.

He now works in the social good sector with:

The FearLess Revolution - a nonprofit consultancy.

COMMON -a collaborative network for accelerating social ventures.

MadeMovement - a new agency dedicated to the resurgence in American manufacturing.