According to Unroll.me, of 2.5 million unsubscribed emails, consumers were most displeased with emails from 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from Ticketweb, which had a 47.5% unsubscribe rate.
“Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.”
“Promoting yourself doesn’t make you better at the work you do. Doing more of that work is what makes you better. I don’t think promotion is wrong or even evil, I just think it’s a definite second place in where we should all focus our energy and attention.”
"I was getting home late and just wanted to grab some easy pre-made food from the local supermarket. While there, I remembered that I needed a few things and navigated my way to the paper towel aisle, where I stood, transfixed, before 50 feet of options. I was tired and hungry and very suddenly annoyed. All I wanted was to be able to clean my face after eating and now I was confronted with 50 feet of choice. Screw the mustachioed Brawny man, the quicker picker upper, and the boldly named Mardi Gras.
In the midst of my existential meltdown, I left the store without buying anything.”
If you followed Texas state senator Wendy Davis’ epic, 11-hour filibuster efforts against a bill that would have shut down all but five abortion clinics in the state (and quite possibly still will), you probably also know her shoes. As demonstrated by their newfound popularity on Amazon, the pink Mizuno Wave Riders she wore have become their own symbols of political resistance.
Callie Schweitzer, director of Marketing and Communications for Vox Media (which publishes the Verge, SB Nation, and Polygon), prefers to call herself a hybrid between a journalist, a brand strategist, and an audience hacker.
Her tips for becoming a networking guru:
Be genuine. Be well-read. And follow-up.
Here, Schweitzer explains how to use new media to ‘network your way to the top.’