The 83-year-old logo designer talks about the marriage-like qualities of a creative partnership, learning from Josef Albers, and more.
Cramming in a mind-melting series of visual allusions, the $3 million WTC logo is also an ad.
The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence, and absence. It’s like a Rubin vase test, playing tricks on the eye and asking viewers to see what they want to see. Which would almost be poetic if not for the fact that it could also be read as an ad for a luxury shopping mall.
Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way.
The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
This Sunday, along with the dresses and the speeches, viewers will also see the Academy’s new brand identity.
The Warners Bros. logo throughout the years.
You Want The Logo Bigger? I Got Your Bigger Logo Right Here: These Extreme Logos Are Big—And Oddly Compelling
Designer Andrew Wendling has created a Tumblr that serves up a smartass response to the all-too-common brand request to “make the logo bigger.”
(hint: it is)
Launching your very own artisanal organic ketchup company? Here are 6 steps to making your own hipster logo.
PopChartLab has managed to capture the entire history of sneaker design, in one cool infographic.
It’s interesting to see what has and has not changed over time, or as Mark Wilson put it, “sneakers have run on a sort of quarantined evolutionary track seemingly independent of the whims of popular fashion.”
Here’s the full infographic. Got a favorite shoe brand?
Holy branding, Batman! Click here to see the full infographic detailing the evolution of this iconic logo.
This could have been the New York Knicks’ logo.
Credit: Michael Doret
The iconic faces of Pixar reduced to their essence in simple, tender logos
You think the London Olympics logo is bad? Pshaw. Check out what Madrid dug out of the ugly bag.
Spaniards mocked the logo swiftly and savagely, with people on Twitter comparing it to everything from flip-flops to bishop mitres. The country’s largest daily newspaper polled readers on how much they liked the new logo. More than 80% said “not at all.”