Holy branding, Batman! Click here to see the full infographic detailing the evolution of this iconic logo.
You think the London Olympics logo is bad? Pshaw. Check out what Madrid dug out of the ugly bag.
Spaniards mocked the logo swiftly and savagely, with people on Twitter comparing it to everything from flip-flops to bishop mitres. The country’s largest daily newspaper polled readers on how much they liked the new logo. More than 80% said “not at all.”
DC Entertainment serves up a sneak peak at the next step in its evolution as a multimedia entertainment company, with a new brand and interactive logo that celebrate its long history of secret identities, superpowers and storytelling.
The new overarching concept embraces the DC Entertainment corporate identity—which comprises publishing, media, and merchandise. That includes the three publishing imprints—DC Comics (superheroes), Vertigo (edgier fare), and Mad Magazine (humor)—plus movies, TV shows, video games, DVDs and merchandising, most of which are distributed by Warner Bros. Thematically, the new look and feel imparts a sense of great storytelling, appeals to all ages, and is flexible across media, digital platforms, and characters.