FastCompany Magazine

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When Julie Smolyansky’s father the founder of Lifeway Foods had a sudden heart attack and passed away the running of his $12 million company fell to her… 

What motivates the young CEO is the fact that Lifeway is driven by bringing the health benefits of kefir—a cultured dairy drink popular in Eastern Europe for many, many years—to the world. 

These questions may help you find the passion that will power your business into Lifeway-level success:

1. What is your pre-existing commitment?

2. What community are you here to serve?

3. If you set aside market trends and opportunities, and instead committed to your passion, to something you are willing to persist through slammed doors for, what would that thing be?