With this new PSA, the environmental group turns up the shame on the toy brand’s partnership with Shell Oil.
Over the last year, Lego has been the brand that could do no wrong. Who else could turn a 90-minute commercial into a hit movie?
But Greenpeace is using the brand’s high profile and squeaky clean image to draw attention to Shell’s impact on the environment through practices like arctic drilling.
If you’ve ever wanted to impress someone who is impressed by odd talents of dubious practical use, but you don’t possess said talents naturally, Chris McVeigh—a writer, photographer, and illustrator who also adds “Lego builder” to his self-description—has you covered. His collection of photographs includes a number of homebrew Lego creations, with a focus on old technology, ’80s sci-fi iconography, and the occasional delicious-looking Lego meal, all made as rather small pieces that nonetheless capture a certain amount of vivid detail—his NES looks like an NES.
Filmmakers Daniel Junge and Kief Davidson delve into the world of Lego—taking a historical look at the company, revealing the rabid fan base, and illuminating the broader applications of this so-called toy—in the first-ever Lego-approved documentary.
“In spite of repeated setbacks, LEGO still found the strength to rebuild over and over again. If they gave up, the world would have missed out on one of the greatest sources of imagination, inspiration, and impact on children and adults alike.”
"As soon as my kids discovered the camera accessory at the Lego store, which fits in the hand of a mini-figure, I worked out a way to start placing the character in my day-to-day shots and he became a cohesive element. For the whole year, I really never left home without the figure.”
Playing with Legos leads to inspiration.
As part of the Lego Landmark series, the United Nations Headquarters set recreates the New York seat of international diplomacy, from the Secretariat building to the General Assembly, and right on down to the Dag Hammarskjöld Library.
The London Underground commemorated its 150th anniversary with a quintet of maps made of Lego. But the creative display was built for more than fun and games. It shows how the network—the world’s first underground passenger railway—has evolved in a century and a half.
[Images: Instagram Users Krey47]
How LEGO Uses Brand Hijacking to Take Over the News.