A look at the six most popular newsletters on TinyLetter and what they’re doing right.
So you want to start a newsletter. The medium is having a moment, a phenomenon even the New York Times' esteemed media critic has noticed. The time to jump on the bandwagon, before brands take over and ruin everything, is now.
But how? Fast Company spoke with TinyLetter, the platform of choice for newsletter writers, about what aspiring email tycoons can learn from its most popular emailers.
These are the six most popular and influential personal newsletters, in no particular order, according to TinyLetter’s internal numbers.
“As the publishing landscape expands across multiple devices and multiple platforms, it raises a few key questions. Are pageviews still the best metric? More importantly, do they tell the whole story to advertisers? Today, a handful publishers would argue that the pageview is increasingly becoming a dated notion.”
"Their [vicemag] tone absolutely resonates with the Call of Duty audience. That’s all we asked for—apart from tying it into the premise of the game—just tell the story and let the insanity of the reality speak for itself.”
“Psychologists have some theories. The leading one is known as the “information-gap” theory. George Loewenstein, of Carnegie Mellon, believes that curiosity proceeds in two basic steps: First, a situation reveals a painful gap in our knowledge (that’s the headline), and then we feel an urge to fill this gap and ease that pain (that’s the click).”
Join Fast Company staff writer Chris Gayomali for a live Q&A with University of Southern California journalism professor Robert Hernandez and documentary director Hannah Roodman as they discuss Google Glass’ potential for journalists. The chat will take place on today at 1PM (ET).