How a culture of creative collaboration has helped the company maintain its brand voice amid rapid growth.
The last two years have seen Vice’s (vicenews) growth go into hyperdrive. Such rapid expansion is a strain on any company’s culture, and when your brand has been so inextricably tied to the young, cool and dangerous, flirting with Rupert Murdoch could put a serious cramp in your style. But after 20 years catering to the tastes of youth culture, Vice has arguably held on to its brand and identity, something it sees as its most valuable asset. In fact, in many ways, the edges have been sharpened—see projects like its recent, much-discussed five-part documentary providing an unprecedented look inside terrorist group ISIS. As chief creative officer Eddy Moretti has said, despite its sizable audience and ability to monetize, “the only thing we really have at the end of the day is our brand, if we screw that up we have nothing.”
Tweaking the UX of our social media tools could help readers better understand fast-moving news.
The Boston Marathon bombings. Tornadoes in the Midwest. Now, tragically, Ferguson. When serious breaking news happens, many of us turn to social media—especially Twitter—to keep up and get the most detailed information we can as quickly as possible. But the events in Missouri these last few weeks made me think about the deficiencies of our current information tools, and how we might improve the social, breaking news experience.
While Reddit’s amateur sleuths tend to draw groans or worse for their sloppy crowdsourcing efforts (misidentifying the Boston Marathon suspects comes to mind), an English blogger has carved out a vital place in the news cycle with his meticulous and tenacious crowdsourced reporting.
A look at the six most popular newsletters on TinyLetter and what they’re doing right.
So you want to start a newsletter. The medium is having a moment, a phenomenon even the New York Times' esteemed media critic has noticed. The time to jump on the bandwagon, before brands take over and ruin everything, is now.
But how? Fast Company spoke with TinyLetter, the platform of choice for newsletter writers, about what aspiring email tycoons can learn from its most popular emailers.
These are the six most popular and influential personal newsletters, in no particular order, according to TinyLetter’s internal numbers.
“As the publishing landscape expands across multiple devices and multiple platforms, it raises a few key questions. Are pageviews still the best metric? More importantly, do they tell the whole story to advertisers? Today, a handful publishers would argue that the pageview is increasingly becoming a dated notion.”
"Their [vicemag] tone absolutely resonates with the Call of Duty audience. That’s all we asked for—apart from tying it into the premise of the game—just tell the story and let the insanity of the reality speak for itself.”
“Psychologists have some theories. The leading one is known as the “information-gap” theory. George Loewenstein, of Carnegie Mellon, believes that curiosity proceeds in two basic steps: First, a situation reveals a painful gap in our knowledge (that’s the headline), and then we feel an urge to fill this gap and ease that pain (that’s the click).”