…Because everyone who knows anything about design knows that skeuomorphism is, like, the worst.
This week, Apple gave the world its first peek at iOS 7, the software that will power iPhones and iPads starting later this year.
Helmed by hardware guru Jony Ive, the update will bring the most dramatic visual overhaul of Apple’s mobile OS to date. As expected, it embraces a flat aesthetic that allows for layering based on functionality. For example, you can peek behind icons to see your wall paper. So while the UI may be flat, the UX is anything but.
Just how different is iOS 7 compared to the software we’re running now? Take a look for yourself.
Masked by a gigantic Frankenstorm, Apple announced yesterday that Scott Forstall, the head of iOS, is leaving the company. Blame skeuomorphism. Blame the Maps disaster. Blame an unsigned letter. The reason for the axe is largely irrelevant; the story is less about Scott Forstall being out than Jony Ive being in.
Jony Ive—the man behind the iMac, the iPhone, and the iPad hardware—will be taking a brand new role as head of human interface design alongside his existing role as leader of industrial design. He will run hardware and software. Apparently, after hinting to The Telegraph earlier this year that he was upset with the skeuomorphic designs of Apple’s software, Ive made a powerplay within the company.