FastCompany Magazine

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It was not just that they were taking the same job and feeling better about it, pulling themselves up by their bootstraps and whistling. It was that they were DOING a different job … one said ‘I’m a healer. I create sterile spaces in the hospital. My role here is to do everything I can to promote the healing of the patients.’

A Yale professor interviewed a group of hospital janitors about their job. Many of the workers griped about their responsibilities, but another group described the same job in completely different, completely positive terms. Amy Wrzesniewski calls this "job crafting": Creating the work you want to do out of the work you’re assigned to do