When the San Francisco Bay Area suffered its worst earthquake in 25 years on Sunday, with a 6.0 rattler in the Napa Valley, one company found themselves in an unusual place to collect data on the tragedy: Wireless device maker Jawbone.
The next wave of fitness trackers will do a lot more than count your steps, mold raw data, and present it all for you in a pretty chart for you to glance at and forget about. If Jawbone Up is any indication, these wearables will use the subtle power of suggestion to help us live healthier lives, too.
Today, Jawbone is rolling out a new, slightly tongue-in-cheek but sleek app to help manage our caffeine intake. It is called Up Coffee.
Its premise is simple enough: You log your coffee, tea, and energy drink consumption in the app, which will tell you where you fall on a spectrum from “Wired” to “Sleep Ready.” If you have a fitness band, it will make correlations, and tell you when it might be wise to stop your intake if you’re hoping to sleep at a reasonable hour that night. “After tracking both caffeine intake and sleep for 10 days, Up Coffee can tell you things like the amount of sleep you lose on average for every 100mg of caffeine you ingest,” the company says.
For the past several weeks, Jawbone CEO Hosain Rahman and product VP Travis Bogard have been wearing the next generation of the company’s popular UP wristband everywhere—at the office, at home, out in public. The pair was discreet, but never worried about the device falling into the wrong hands.
"That’s the nice thing about wearables," Bogard laughs—the odds of forgetting them at a bar are very low.
Today, however, after much testing, Rahman and Bogard finally unveiled Jawbone’s newest product, the UP24. Along with an upgraded UP app, the UP24 fitness-tracking band improves on many features of its predecessor. But the larger promise of the device is what it signals for the future of wearable computing: seamless syncing and interactions, passive real-time updates, and a burgeoning ecosystem of connected devices.
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"People know more about their iPhone than they do their own health," points out Travis Bogard, Jawbone’s VP of product development. "So how do we make them consumers of their own wellness?" Today Jawbone is finally unwrapping their attempt to solve the problem: The UP, a $100 wristband, smartphone app, and web app trio that work together to monitor your exercise habits, sleep cycles, and eating decisions.