In a world of rapid change and great uncertainty, the greatest competitive advantage of all may be at your very core.
Watch our conversation with Oscar-winner Jared Leto at last year’s SXSWi conference in Austin.
(Source: Fast Company)
The actor, musician, and entrepreneur fails hard and eventually succeeds (kind of) in a new documentary, Artifact, about his band Thirty Seconds To Mars’s struggles in the music industry. Here’s his collected wisdom on surviving a broken business.
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Jared Leto’s with us in the Fast Company office, answering your questions!
Having reinvented himself a few dozen times, he clearly feels the occasional need to destroy something beautiful. And it’s his knack for creative destruction that earned him a spot as one of our 100 Most Creative People 2012. He joins us today to talk about the three businesses he’s hatched, all of which have a shot at shaking up entertainment as we know it. The One & Only Golden Tickets is a Willy Wonka approach to online concerts, offering all access to digital VIPs. His digital ticketing business, VyRT, is the more like the general admission component—don’t call either sophisticated service “streaming,” though. On the artist side, he’s forged The Hive, a powerful social media consultancy based on best practices he picked up with his own band and their rabid social followers.
His band, Thirty Seconds to Mars, once invited fans to submit photos of themselves, for a chance to be on the band’s next album cover; it yielded 2,000 different fan covers. He realized, “I’d prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren’t engaged.” So, he launched: The Hive, which runs social-media management and digital marketing for his band and others such as Jessie J and Semi Precious Weapons.