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Late Night’s first interactive video is a Choose Your Own Adventure-style backstage tour of the show, which provides almost intrusive access to most areas within the two floors of 30 Rockefeller Center where the show is created (including the fabled Muppet Pipes.) It is perhaps the most ambitious project yet from the crew running Late Night’s Emmy-winningblog, a group devoted to bringing viewers into the world of the show.

“Originally it was going to be a simple video, says Cory Cavin, head of the online content team. “We shot the test on a Flipcam, and the more we talked about it, the more we thought about making this a big thing and putting in characters from the show and it just grew and grew from there.”

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