When Julie Rice and Elizabeth Cutler founded the high-end gym chain SoulCycle, they faced an uphill battle. Their friends, for starters, told the cofounders and CEOs that their emphasis on indoor spinning was a dated idea.
"He said, ‘I don’t have the heart to tell you this, but you know spinning is dead,’" laughs Cutler, recalling the conversation.
But Cutler and Rice felt differently. “We were like ‘Well, I think we can still do it. I think we can still reinvent it,’” she says. “‘I think we can still create something we want as the user.’”
Could a former law firm or accounting office be the perfect place to send out of town guests for a night? The architecture collective Pink Cloud thinks so, and is on a quest to transform vacant skyscrapers into pop-up hotels.
There should be no stigma attached to failure. If you do not fail often, you are not trying hard enough. At Google, once a product fails to reach its potential, it is axed, but the company pulls from the best of the features. “Failure is actually a badge of honor,” he says. “Failure is the way to be innovative and successful. You can fail with pride.”
“In this way we get “brain hubs,” places that contribute an outsized portion of the GDP and generate an unreasonable number of patents. This capital-ization has pretty far-reaching effects: the more high-tech, high-powered folks you have in a place, the more similarly gifted people will be attracted to moving there—and all these jobs actually generate more jobs. Moretti says that a high-tech job actually creates something like 10 service sector gigs.”
This week, the home page of the NYTimes.com featured an unusual, wonderful Op-Doc called “A Short History of the Highrise.” Billed as an “interactive documentary,” the project was a collaboration between the Times and the National Film Board of Canada.
The man behind Tesla and Space X is releasing the plans to his highly anticipated new mode of transportation that can take you from LA to San Francisco in an under an hour. Will this change transportation, or should we call it a “don’t believe the hype-r loop?”
“I literally don’t understand the concept of boring. I know that it’s out there. I know some people complain of boredom. But I have no idea what’s on their mind when they experience it. Are they are desensitized? Are they are too bombarded? Are they incapable of connecting to life? Because—wow!—life is actually pretty good.”
Gogol Bordello’s lead singer Eugene Hutz on why only boring people get bored.