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In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. That story goes live later this week, but until then, here’s a teaser, in the form of an infographic about Pinterest, created by Fast Company’s staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the full infographic via the link below.

Infographic: The Astounding Power Of Pinterest

The 23 Best Infographics We Found In 2011

As infographics go mainstream, infographic designers grow bolder. Some of the most tantalizing projects we came across this past year stretched our understanding of what a data visualization can be: It can be a set of interactive commuter-train maps plotted not according to distance but time. It can be a metaphorical chart of how water flows from the source to the consumer. It can be the spikes and dips of the Dow Jones Industrial Average rendered as notes on a musical scale. Infographics have clearly evolved into something greater than just a way to make raw numbers more enticing. They’re a full-blown art form.

(Source: fastcodesign.com)