Despite how dreamy the ad is, you’d be surprised just how much of it was shot in-camera.
What McDonald’s And Ikea Would Look Like, If Reborn As Hipster Brands
Each of these buildings is held together with thousands of tiny wooden pegs. What if the principles of an Ikea store were actually used to build a real-life development?
In London, the recently announced Strand East project, a 2,000,000-square-foot development to be built by LandProp (the development arm of the Inter Ikea Group, which owns Ikea’s intellectual property) gives us a hint.