FastCompany Magazine

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Take big risks and take big challenges. The worst thing that can happen is that you learn.

We asked Jason Sosa, founder of IMRSV, one of Time.com’s 10 startups to watch in 2013, what advice he’d give to people trying to get a startup off the ground. 

IMRSV is the company behind Cara, a software that allows developers to turn any webcam into a real-time video analytics sensor. In a fast-food restaurant, it could track how many people are standing in line. In a house, it could help control the temperature based on who is home. It could even monitor a driver’s attention, alerting him if he falls asleep…