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Not everyone believes in Airbnb’s potential. Bill Carroll of Cornell University’s esteemed School of Hotel Administration says there’s too much “hoopla” around the service, and contends Airbnb will never be able to deliver as consistent of an experience for guests as hotels do. “It’s always going to be niche, constrained by how many people want to stay in an Airbnb type of experience,” he says. Carroll compares staying in a stranger’s home to the manger Joseph and Mary stayed in according to the Bible, joking, “That certainly wasn’t a chain property!

What Hotel Operators Really Think Of Airbnb
Yay, rich people things. Isn’t it just the WORST when you’re staying in your luxury suite and the decoupage is totally tacky? Don’t you wish you could have the best of class and taste?


What if you could split the difference? Swedish design dynamo Claesson Koivisto Rune has tried to do precisely that at the Nobis Hotel in Stockholm, a five-star confection fetched up in a pair of picturesque 19th-century buildings that marries the design cred of a boutique hotel to the easy familiarity of a Sheraton. “As a professional traveler, you want to find a hotel that you like to return to as close to a home away from home that you can get,” partner Ola Rune says in press materials. “That’s the kind of hotel this should be.” In short, if you’re fresh off a red eye and you’ve got a 4 a.m. wake-up call, it’s the rare designy hotel that won’t viciously assault your senses even more.
So Claesson Koivisto Rune played up the luxurious aspects of the old buildings, preserving original wood paneling and throwing up lots of gold, and velvet, and thick red carpets. Big turrets rise up over a capacious public lounge, like a castle courtyard turned inside out (see image above) — what the hotel calls, loftily, “Stockholm’s new living room.”



Cool. Everything is cool.

Yay, rich people things. Isn’t it just the WORST when you’re staying in your luxury suite and the decoupage is totally tacky? Don’t you wish you could have the best of class and taste?

What if you could split the difference? Swedish design dynamo Claesson Koivisto Rune has tried to do precisely that at the Nobis Hotel in Stockholm, a five-star confection fetched up in a pair of picturesque 19th-century buildings that marries the design cred of a boutique hotel to the easy familiarity of a Sheraton. “As a professional traveler, you want to find a hotel that you like to return to as close to a home away from home that you can get,” partner Ola Rune says in press materials. “That’s the kind of hotel this should be.” In short, if you’re fresh off a red eye and you’ve got a 4 a.m. wake-up call, it’s the rare designy hotel that won’t viciously assault your senses even more.

So Claesson Koivisto Rune played up the luxurious aspects of the old buildings, preserving original wood paneling and throwing up lots of gold, and velvet, and thick red carpets. Big turrets rise up over a capacious public lounge, like a castle courtyard turned inside out (see image above) — what the hotel calls, loftily, “Stockholm’s new living room.”

Cool. Everything is cool.