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What I love about this story is that he took a tilt-and-zoom camera that was already being sold by Sony, attached it to a stand (built the prototype in his cubicle) and then took it to a hospital. 

Traditionally we rely on Japan to build our products. I’m always looking for ways to improve workflow in the operating room. If you improve workflow, you improve patient care. It’s not a traditional role. Nobody said, “Why don’t you go do this?” I just went and did it because I thought it was a great idea, and I got support from the upper management to go for it. I created a PowerPoint presentation incorporating the feedback I had on the device from the field, and everyone understood this was an important device for Sony to move forward with.

How A Sony Marketing Manager Helped Build A Breakthrough Product

What I love about this story is that he took a tilt-and-zoom camera that was already being sold by Sony, attached it to a stand (built the prototype in his cubicle) and then took it to a hospital. 

Traditionally we rely on Japan to build our products. I’m always looking for ways to improve workflow in the operating room. If you improve workflow, you improve patient care. It’s not a traditional role. Nobody said, “Why don’t you go do this?” I just went and did it because I thought it was a great idea, and I got support from the upper management to go for it. I created a PowerPoint presentation incorporating the feedback I had on the device from the field, and everyone understood this was an important device for Sony to move forward with.

How A Sony Marketing Manager Helped Build A Breakthrough Product