FastCompany Magazine

The official Tumblr of Fast Company.

"We live in a world that is so saturated by design and branding that these homemade begging signs just get drowned out…We want people to see these signs, and be curious about the person holding it.”¬†

The Signs for the Homeless project exchanges handwritten panhandling signs for colorfully illustrated, eye-catching recreations that aim to give the homeless a power that most of us take for granted: The power to be noticed.

This photo of New York City police Lawrence DePrimo giving a pair of boots to a homeless man has gone viral after the NYPD put it up on its on its Facebook page. The good deed was snapped by a tourist from Arizona, who forwarded a written description— not, you understand, a formal statement— to the relevant department. The NYPD asked her to email the photo, she duly did so, they stuck it on Facebook and, voila, 275,000 “Likes” and 16,000-plus comments.

This photo of New York City police Lawrence DePrimo giving a pair of boots to a homeless man has gone viral after the NYPD put it up on its on its Facebook page. The good deed was snapped by a tourist from Arizona, who forwarded a written description— not, you understand, a formal statement— to the relevant department. The NYPD asked her to email the photo, she duly did so, they stuck it on Facebook and, voila, 275,000 “Likes” and 16,000-plus comments.