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(Above: Hipstamatic CEO Lucas Buick and CTO Ryan Dorshorst)Fast Company’s Austin Carr brings us the first installment of a three-part series: "Hipstamatic was one of the first startups to crack the photo formula in the mobile space—then it watched similar services gain ground and eventually blaze by. The company’s experience proves that no startup can rest on its laurels in the age of the iPhone, when the time between innovation and disruption is ever shortening, and when IPOs and fast exits are valued over establishing long-term viable businesses. And perhaps most significantly, Hipstamatic proves that no modern startup can ignore the siren call of social, even if at its own peril.”

(Above: Hipstamatic CEO Lucas Buick and CTO Ryan Dorshorst)

Fast Company’s Austin Carr brings us the first installment of a three-part series: "Hipstamatic was one of the first startups to crack the photo formula in the mobile space—then it watched similar services gain ground and eventually blaze by. The company’s experience proves that no startup can rest on its laurels in the age of the iPhone, when the time between innovation and disruption is ever shortening, and when IPOs and fast exits are valued over establishing long-term viable businesses. And perhaps most significantly, Hipstamatic proves that no modern startup can ignore the siren call of social, even if at its own peril.”

Today Hipstamatic will launch Snap, a free monthly culture and lifestyle magazine for the iPad featuring original editorial content and, naturally, gorgeous spreads of Hipstamatic photos. Snap reads like a traditional magazine: Eight sections (with names like “Cultured” and “Obsessed”) detail the hippest in music, fashion, food, and travel, gussied up with plenty of large and lush photographs. But more than a magazine, it’s also a clever pull for new Hipstamatic users, who CEO Lucas Buick tells Fast Company he draws in by capitalizing on a concept called FOMO (Fear Of Missing Out, for the misanthropes).
“Everyone wants to know why your friend’s photos are better than yours,” Buick says. “That gives us another opportunity to highlight our users. And when we highlight any of our users, they become evangelists for life.”
Snap: Hipstamatic’s New iPad Magazine Is A Field Guide For Sharpshooters

Today Hipstamatic will launch Snap, a free monthly culture and lifestyle magazine for the iPad featuring original editorial content and, naturally, gorgeous spreads of Hipstamatic photos. Snap reads like a traditional magazine: Eight sections (with names like “Cultured” and “Obsessed”) detail the hippest in music, fashion, food, and travel, gussied up with plenty of large and lush photographs. But more than a magazine, it’s also a clever pull for new Hipstamatic users, who CEO Lucas Buick tells Fast Company he draws in by capitalizing on a concept called FOMO (Fear Of Missing Out, for the misanthropes).

“Everyone wants to know why your friend’s photos are better than yours,” Buick says. “That gives us another opportunity to highlight our users. And when we highlight any of our users, they become evangelists for life.”

Snap: Hipstamatic’s New iPad Magazine Is A Field Guide For Sharpshooters

Hipstamatic is set to unveil a partnership with Instagram that allows photos taken on the camera app, which enables users to snap professional-looking pictures with stylized films and vintage-era lenses, to be ported directly into Instagram’s network with just one click. It represents the first time Instagram has opened up this platform API to third parties, and marks a move toward letting photos freely flow into Instagram’s network from outside sources.

"When we launched, it was all about Facebook and Flickr and Twitter, and now we’re seeing a huge shift in our user base toward Instagram," says Hipstamatic cofounder and CEO Lucas Buick. "We’ve never been a social networking company, but we clearly benefit from social networks. So this will be the first app outside of Instagram that lets you into their network. That’s pretty cool for us."

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