FastCompany Magazine

The official Tumblr of Fast Company.

You may have seen the viral video “Old Man In Nursing Home Reacts To Music.” Filmmaker Michael Rossato-Bennett talks about that moment and his documentary about reaching through dementia with music.

"Our film addresses some subjects people don’t like to talk about, yet it’s a joyous experience because we show that people suffering from memory loss still have this life inside that runs incredibly deep."
Read More>

You may have seen the viral video “Old Man In Nursing Home Reacts To Music.” Filmmaker Michael Rossato-Bennett talks about that moment and his documentary about reaching through dementia with music.

image

"Our film addresses some subjects people don’t like to talk about, yet it’s a joyous experience because we show that people suffering from memory loss still have this life inside that runs incredibly deep."

Read More>

First standing desks, then walking desks. Now this?
Productivity seekers intimidated by treadmill desks can now thank the Kickstarter gods for Cubii, an elliptical desk companion. Much like the fitness machine found at your local gym, Cubii is a low-impact way to feel like you’re doing exercise. And, unlike treadmill desks, which can cost upwards of $1,000 and barely fit in a cubicle, Cubii slides right under your desk and retails for $350.
It’s a pretty simple concept: To deter the effects of Sedentary Death Syndrome, just pedal. It comes with an app to track progress. (Of course it does.)
Cubii has received more than $80,000 in funding, exceeding its Kickstarter goal.
Let us count the ways this is absurd.
Read More>

First standing desks, then walking desks. Now this?

Productivity seekers intimidated by treadmill desks can now thank the Kickstarter gods for Cubii, an elliptical desk companion. Much like the fitness machine found at your local gym, Cubii is a low-impact way to feel like you’re doing exercise. And, unlike treadmill desks, which can cost upwards of $1,000 and barely fit in a cubicle, Cubii slides right under your desk and retails for $350.

It’s a pretty simple concept: To deter the effects of Sedentary Death Syndrome, just pedal. It comes with an app to track progress. (Of course it does.)

Cubii has received more than $80,000 in funding, exceeding its Kickstarter goal.

Let us count the ways this is absurd.

Read More>

You’re probably not getting enough sleep, but you might not be as far off the mark as you think.
Most sleep experts would offer that aiming for between seven to nine hours of snooze time a night is optimal for feeling refreshed and productive the next day. In a new report researchers are closing in on what may just be that magic nightly number—and it’s not nine hours, or even eight as once believed.
Read More>

You’re probably not getting enough sleep, but you might not be as far off the mark as you think.

Most sleep experts would offer that aiming for between seven to nine hours of snooze time a night is optimal for feeling refreshed and productive the next day. In a new report researchers are closing in on what may just be that magic nightly number—and it’s not nine hours, or even eight as once believed.

Read More>

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way. 

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
Read More>

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.

A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way

image

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.

Read More>

How researchers are using computer games to treat pain, aging, ADHD, and other ailments.
Feeling anxious, depressed, fearful, or unable to focus? Is your memory getting fuzzy? Medication might help. Therapy might help. And someday soon—according to neuroscientists, game designers, and drug makers—you might be prescribed a videogame that helps as much as (or more than) either. Here are a few of the innovative companies that are fusing game mechanics with principles of cognitive psychology to create a new paradigm for digital healing.
Read More>

How researchers are using computer games to treat pain, aging, ADHD, and other ailments.

Feeling anxious, depressed, fearful, or unable to focus? Is your memory getting fuzzy? Medication might help. Therapy might help. And someday soon—according to neuroscientists, game designers, and drug makers—you might be prescribed a videogame that helps as much as (or more than) either. Here are a few of the innovative companies that are fusing game mechanics with principles of cognitive psychology to create a new paradigm for digital healing.

Read More>

Ladies, now you can look forward to doing your Kegels.
“The device also gives you a little buzz when you’ve done the exercise correctly. If you want a little more incentive to keep going, yes, you can turn the vibration up.”
Read More>

Ladies, now you can look forward to doing your Kegels.

The device also gives you a little buzz when you’ve done the exercise correctly. If you want a little more incentive to keep going, yes, you can turn the vibration up.”

Read More>