The Internet of things will soon be spitting out more data than today’s transistors can handle, but HP thinks it has a solution: The Machine.
Imagine a single device that, like the people in Honey I Shrunk/Blew Up the Kids, comes in whatever size a storyline demands. It can be the size of a server and weigh hundreds of pounds, the size of a PC, a smartphone, or a miniature sensor.
Welcome to The Machine: HP’s vision for a universal building block of the Internet of Things. The Machine is designed to operate in a world where there’s dramatically more data that’s too big to move. The device—which HP says can fulfill the role of a phone, a server, a workstation—is a big bet for HP, as the growth of the PC market continues to slow.
But even after over a decade on the market, it’s clear brands still have no idea how to market e-ink accessories. Looking back at years of promotions for Stylus pens, what’s readily apparent is how few benefits marketers can imagine for the devices—which is perhaps indicative of how little benefit Stylus pens actually provide consumers.