“Our vision is to weave the Guardian into the fabric of the Internet, to become ‘of’ the Web rather than ‘on’ the Web.”
By embracing a “digital first” approach The Guardian has seen readership on its website shoot up by over 40% year over the past two years. Its latest feature, the Twitter-scaling search bot @GuardianTagBot should only help. “It has fun and charm, but its also fantastically useful and structurally sound,” Janine Gibson, who leads the papers’ digital operations in the U.S., tells us.
There are some good takeaways here for all print publications: How To Train Your Newspaper To Survive The Digital Age