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Apatow brought a sense of structure and pacing, and, according to Dunham, “the most emotional, connected, what most people might think of as the most feminine content. You’ll watch it and go, ‘The hand-job joke was Judd’s; that crying girl was Lena’s.’ Well, flip it. I just brought my desire to share my shame with the world.” She also felt her sensibility addressed an underserved voice—confused New York women bridging the Gossip Girl teens and Sex in the City career women.

Are you watching the premiere of “Girls” tonight? Okay, maybe after ”Mad Men”?

(Source: fastcocreate.com)

It took a 26-year-old auteur, Lena Dunham, to lure Judd Apatow back to television. “This is the first time I’ve done television since 2001 or 2002,” said Apatow at the Television Critics Association Press Tour earlier this year. “I really wasn’t interested. I was hurt, I was wounded—and sad. The only good television experience I’d had was with HBO working on The Larry Sanders Show. So I knew HBO was the best place to be. What Jenni and Lena were scheming was up my alley. I love underdogs and people making awful mistakes. There is a female geekdom to the show. Lena and Jenni are running the show. I’ve been able to give notes and advice.” “Girls” Creator Lena Dunham Helps Judd Apatow Get Small Again

It took a 26-year-old auteur, Lena Dunham, to lure Judd Apatow back to television.

“This is the first time I’ve done television since 2001 or 2002,” said Apatow at the Television Critics Association Press Tour earlier this year. “I really wasn’t interested. I was hurt, I was wounded—and sad. The only good television experience I’d had was with HBO working on The Larry Sanders Show. So I knew HBO was the best place to be. What Jenni and Lena were scheming was up my alley. I love underdogs and people making awful mistakes. There is a female geekdom to the show. Lena and Jenni are running the show. I’ve been able to give notes and advice.”

“Girls” Creator Lena Dunham Helps Judd Apatow Get Small Again


Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.

Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.