Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.
Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.
Can’t get enough FarmVille? All that time at the computer probably isn’t great for your health. But what if you couldn’t proceed unless you had burned some calories? That’s the premise of a new gadget called Striiv.
Think Angry Birds should be a sport? So do these guys, and they’re creating real equipment to compete with. Their USB-powered slingshot mimics the action of playing on the touch screen to give you total control. The design is still in prototype, but check out the full specs here.