The problem with amblyopia, commonly known as lazy eye, isn’t treatment. If caught early enough in children, the condition can be easily addressed, often with something as simple as a pair of glasses. Instead, the issue lies with detection: If caught too late, amblyopia can lead to blindness in one eye.
Traditionally, schools have been responsible for screening students for vision disorders, referring those with issues to an eye doctor. But as school nurses can attest, the process can be fraught with problems. Tiffany Vold, head nurse at Sevilla Primary School in Phoenix, said her eight-year-old son consistently passed wall-chart exams, scoring 20/20 both at her office and the optometrist. Yet when she sat him down in front of a computer to play a vision-screening game, the results were much different: He failed—twice. “Now he’s in glasses, and he can see,” she said.
This new ultra-simple deck of cardsfrom designer Joe Doucet has simple geometric motifs for minimalists. But the back of each card is marked with a single diagonal line to ensure you don’t inadvertently show your hand.
The NRA appears to be emphasizing safety and responsible ownership with this new app, which has an Apple App Store rating of 4+ (“no objectionable material”). The NRA says its built-in shooting game strikes “the right balance of gaming and safety education, allowing you to enjoy the most authentic experience possible.”
You know how you’ve watched shows like Star Trek and all the characters on the bridge shout techno mumbo jumbo while punching fake displays? Spaceteam takes that scenario and, through a fantastic UI/mechanic, puts you right in the captain’s chair of nonsense.
At Rovio HQ in Espoo, Finland, we get a sneak peek at “Bad Piggies,” where the egg-gobbling (now likable) swine rule the roost and not an Angry Bird is in sight. “We consider this the launch of a new franchise,” Rovio’s Petri Jarvilehto tells Fast Company.
The swine are stranded on a desert island and have to build vehicles and contraptions to make their way to the delicious eggs that they can’t seem to get enough of. Though there is a three-star mechanic at work, there are no birds in sight, and the pigs are bouncy, jovial, and downright likable—a far cry from the snorting, antagonizing characters from the Angry Birds installments.
Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.
Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.
Can’t get enough FarmVille? All that time at the computer probably isn’t great for your health. But what if you couldn’t proceed unless you had burned some calories? That’s the premise of a new gadget called Striiv.
Think Angry Birds should be a sport? So do these guys, and they’re creating real equipment to compete with. Their USB-powered slingshot mimics the action of playing on the touch screen to give you total control. The design is still in prototype, but check out the full specs here.