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Bloomingdale’s and the CFDA have commissioned 48 couture helmets from the likes of Alice + Olivia, Donna Karan, Rag & Bone, and Marchesa.

"There are some fashionistas who really like football," says Natara Holloway, VP of consumer products at the NFL. "We want to be inclusive of all fans." More broadly, the helmets are part of an effort to give the NFL a softer touch. "We want to give people a new way of looking at football," Holloway says. "To surprise, and delight."

More: Top designers reimagine the football helmet

Nike’s redesigned NFL uniform that everyone will be talking about tonight

  1. The helmet’s unique design fades from matte black in front to shiny gold in the rear.
  2. Nike’s Jags jersey is made out of high-tech stretch material that hugs the torso for a sleek look but still offers the necessary range of motion.
  3. An armed-forces-style badge is a nod to Jacksonville’s sizable military community.
  4. The belt adds hidden padding, which could help players avoid hip pointers, a common injury.
  5. When a player interlaces his hands just the right way, the gloves create a single image, the team logo.

More

NFL, GE Chiefs Roger Goodell, Jeff Immelt Meld Minds For A Head Injury Initiative
Saving skulls isn’t just a smart idea for safety and an opportunity for innovation, it’s a no-brainer for both businesses. In this exclusive interview, Immelt and Goodell explain why.

Their “Head Health Initiative” is assembling top military and academic experts to oversee studies on brain trauma, and is reaching out to entrepreneurs to submit new approaches to prevent injuries.

Read the full story here.
[Football Player: Everett Collection via Shutterstock]

NFL, GE Chiefs Roger Goodell, Jeff Immelt Meld Minds For A Head Injury Initiative

Saving skulls isn’t just a smart idea for safety and an opportunity for innovation, it’s a no-brainer for both businesses. In this exclusive interview, Immelt and Goodell explain why.

Their “Head Health Initiative” is assembling top military and academic experts to oversee studies on brain trauma, and is reaching out to entrepreneurs to submit new approaches to prevent injuries.

Read the full story here.

[Football Player: Everett Collection via Shutterstock]