For the past several weeks, Jawbone CEO Hosain Rahman and product VP Travis Bogard have been wearing the next generation of the company’s popular UP wristband everywhere—at the office, at home, out in public. The pair was discreet, but never worried about the device falling into the wrong hands.
"That’s the nice thing about wearables," Bogard laughs—the odds of forgetting them at a bar are very low.
Members enter a Fitwall, where instead of being greeted at a welcome desk, they make their way to a wall-mounted iPad to check in. They pick up what Fitwall calls a “peanut,” a wearable Bluetooth monitor that sits on their chest and will track a few metrics throughout the workout, combining those into a number Fitwall calls the “F-Factor.” Throughout your workout, rather than compete on absolute metrics, the various trainees can compete for a percentage of their best F-Factor—a gamification element that enables 75-year-olds to compete on a curve with 20-year-olds.
"There’s so little innovation in the [fitness] industry, and that frustrates us, not just as entrepreneurs but as individuals who have a passion for working out," says the Josh Weinstein, one of the minds behind the Fitwall.
A new app called Moves could be the simplest fitness app ever.
It lives in your iPhone and tracks your activity in the background, so there’s no separate device to learn how to use or remember to carry (you already have your phone on you at all times).
There’s no setup: You install it, turn it on, and that’s it.
And there’s no management, syncing, or any other “interactive” bullshit to forget to do or get bored of and stop doing altogether. You don’t even have to launch it—Moves will simply ding a little summary of your physical activity into your Notifications Center every day, where you’ll end up seeing it regardless of what you’re doing with your phone.