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Javan Van Gronigen of Fifty & Fifty, the firm behind Kony2012, talks about building the campaign to withstand a boom, a backlash, and a bust.

"There was a lot of celebrating when the film started to get such attention. It then quickly moved into strategy as the numbers became alarming. Orders for Action Kits kept coming in and donations were adding up and everyone quickly realized that the organization and its’ strategy for the year had to change quickly."

Read on->

Javan Van Gronigen of Fifty & Fifty, the firm behind Kony2012, talks about building the campaign to withstand a boom, a backlash, and a bust.

"There was a lot of celebrating when the film started to get such attention. It then quickly moved into strategy as the numbers became alarming. Orders for Action Kits kept coming in and donations were adding up and everyone quickly realized that the organization and its’ strategy for the year had to change quickly."

Read on->