FastCompany Magazine

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Dormant for years, the world’s greatest salsa label is back and celebrating its 50th anniversary. How a new digital strategy and smart branding have revitalized—and returned to profitability—this major cultural institution.
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Dormant for years, the world’s greatest salsa label is back and celebrating its 50th anniversary. How a new digital strategy and smart branding have revitalized—and returned to profitability—this major cultural institution.

Read More>