The strong-arm approach on display here is emblematic of Facebook’s new app strategy, and its most aggressive play for mobile yet.
“Test participants who had used Facebook for 20 minutes reported being in a worse mood than those in two other test groups (one browsed the Internet, one served as a control and did nothing); the Facebook participants also felt their time had been used in a less meaningful way.
Amid the wreckage, behavioral researchers Sagioglou and Greitemeyer spotted a clue for why we go back: we think we’ll enjoy it. … Users seem to wrongly predict the emotional impact of using Facebook, Sagioglou tells Co.Design.”
“There’s a paranoia about the Internet and I think that we’re not realizing how valuable Facebook can be used properly.”
"The perfect Tweet length was right around 100 characters.” - The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online
Facebook’s new Connectivity Lab wants to use airplanes, satellites, and lasers to blanket the world with Internet access.
Facebook is purchasing Oculus VR, maker of virtual reality gaming headset Oculus Rift, for $2 billion. Oculus has an enthusiastic developer community of engineers working to push the Rift—a piece of technology that isn’t even on the market yet—to its limits and to redefine what an entertainment experience can be. As Zuckerberg notes in his statement, “The Rift is highly anticipated by the gaming community, and there’s a lot of interest from developers in building for this platform.” Vibrant external developer communities can’t be purchased directly in cash or in stock options; they can only be bought by acquiring the technology ecosystems to which they are attracted. By acquiring Oculus, Facebook did just that. Developers working on Oculus through platforms like Unity are using it for everything from massively complicated adventure games to fully immersive journeys through Jerry Seinfeld’s apartment.
“If it rains in New York, people around the country become miserable.”
"I’m here to build something for the long term," Zuckerberg said. "Anything else is a distraction."
February 4th, 2014 is Facebook’s 10th anniversary. Read our 2007 cover story on Mark Zuckerberg and the social network’s beginnings.
Makers of the Paper app are asking Facebook to change the name of its new app… Paper.
EVERY STORY HAS A NAME
FiftyThree’s story began with Paper. What began with three guys building an app out of a New York City apartment has gone on to become one of the most celebrated applications on iOS, defining mobile creativity and winning Apple’s 2012 iPad App of the Year. Paper embodied our belief that technology should support the human need to create. It’s a beautifully simple app that lets anyone capture their ideas and share them over the web. For millions of creators around the world, Paper is where they call home for their ideas—100 million, in fact, over the last two years. Paper has come to represent endless creative potential, and we couldn’t have asked for a better beginning to our story.
Stories have twists.
So it came as a surprise when we learned on January 30th with everyone else that Facebook was announcing an app with the same name—Paper. Not only were we confused but so were our customers (twitter) and press (1,2,3,4). Was this the same Paper? Nope. Had FiftyThree been acquired? Definitely not. Then, what’s going on?
We reached out to Facebook about the confusion their app was creating, and they apologized for not contacting us sooner. But an earnest apology should come with a remedy.
Stories reveal character.
There’s a simple fix here. We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story. Facebook should stop using our brand name.
On a personal level we have many ties to Facebook. Many friends, former students and colleagues are doing good work at Facebook. One of Facebook’s board members is an investor in FiftyThree. We’re a Facebook developer, and Paper supports sharing to Facebook where close to 500,000 original pages have been shared. Connections run deep.
What will Facebook’s story be? Will they be the corporate giant who bullies their developers? Or be agile, recognize a mistake, and fix it? Is it “Move fast and break things” or “Move fast and make things”?
We’re all storytellers. And we show care for each other by caring for our stories. Thanks for supporting us.
Co-Founder and CEO
"With complaints about Facebook’s news feed getting bogged down by ads and irrelevant content, the app stands as a stark contrast with its simplicity and full-screen ("distraction-free") layout."
Pour one out for Facebook, which in a few short years may become a shell of its current, blue-bordered self. According to a new study out of Princeton’s Department of Mechanical and Aerospace Engineering, Facebook will see a dramatic drop in usage rates before the end of the decade, losing 80% of its peak user base between 2015 and 2017.
An iStrategyLabs report found teenage users ages 13 to 17 have declined 25% within the last three years to 9.8 million in January 2014. Meanwhile, the 55-and-older subset have taken to the social network, with more than 28 million users in that demographic, an 80% growth over the same period.