I liked one of my cousin’s updates, which he had re-shared from Joe Kennedy, and was subsequently beseiged with Kennedys to like (plus a Clinton and a Shriver). I liked Hootsuite. I liked The New York Times, I liked Coupon Clipinista. I liked something from a friend I haven’t spoken to in 20 years—something about her kid, camp and a snake. I liked Amazon. I liked fucking Kohl’s. I liked Kohl’s for you.
My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.
MORE: I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me
“With an experiment, you run a test and see what the results are. If you don’t get good results, you can try another option, and run another test. Then you can see what the outcomes of the choices are (the info you didn’t have when first thinking about the decision), and you can make a better-informed decision now.”
All of the things you think you know about what you want to be doing, what you’re good at, what people want to hire you to do (and at what salary), how different organizations operate, etc. are hypotheses that can be validated or invalidated with evidence—either from the first-hand experience of trying something (including bite-sized projects), or second-hand from asking the right questions of the right people.
The faster and cheaper that you’re able to validate your career hypotheses, the sooner you’ll find fulfillment.
"The afternoon lazed along, and when I checked my phone at 5 p.m., I was shocked to find its battery life at a historical high-for-that-time-of-day 50%. My detox was saving battery life (!) which was saving energy (!) which was saving the earth!"
Thurston took a 25 day break from the Internet. You should, too. Here’s a printable guide to unplugging, which you can refer to when you feel the urge to reach for your phone.
“There were movies, there were food trucks, there were friends, there was mulled wine. There was brief consideration of a mulled-wine food truck. Above all, there was an expansion of sensations and ideas.”
“Perhaps because I wasn’t always getting updates on events happening in faraway places, I focused on the world around me, especially nearby Vanderbilt Avenue, which turns out to be quite a place, especially for food. Late one night, I entered a restaurant called Cornelius, lured by large-print signs in the window advertising meat. Whiskey. Oysters. I could not resist.”
Baratunde Thurston on the happenings of the first week of his digital detox
“I can’t give you proprietary information,” a company rep stonewalled. MillerCoors did provide ballpark figures: The mountains turn blue at regular refrigerator temperature, or just over 40 degrees; the super cold strip at “a little bit lower.”
Coke has its secret cola recipe, Halliburton its hydraulic fracturing fluid. Coors Light has trade-secret-cold. It’s not hard to understand why. Over the past six years, the men and women behind Coors Light have staked the entire brand on the concept and image of cold. In the process, they’ve boosted sales, leaving Miller Lite and Budweiser in the dust.