Yes, that’s Tim Cook narrating. As Rene Ritchie notes:
My best guess as to why Tim Cook narrated the “Better” video is because it speaks to Apple’s core values, and speaking to Apple’s core values is both deeply important to Tim Cook, and how he’s been positioned atop and within Apple.
You can say Tim Cook is not a product guy, but there’s no question that he knows better than anyone how Apple does what it does. And because he cares about it, he’s made that process… better.
The global air traffic network may be more vulnerable to natural disasters than you realize.
Spring might have just sprung, but there’s already a hint of a particularly cruel, hot summer in the air. It’s not surprising, especially not when you look at the persistent growth of weirdly warm weather in the United States since 1964.
Non-whites are shockingly more likely to be exposed to deadly air pollution, compared to whites even at the same income levels.
We’ve gone from one small collection of turbines in 1975 to nearly 1,000 wind farms—capable of generating enough electricity for 15 million homes.
Could cycling get any better for the planet? This design concept imagines a far greener bike than the standard metal frames in use today. More> Co.Exist
The American political atmosphere might be polarized when it comes to climate change, but new evidence suggests that the public is more passionate about energy’s impact on the environment than one might think.
A new survey from the University of Michigan Energy Institute found that 60% of respondents worried “a great deal” or a “fair amount” about the environmental impact of energy use. By comparison, 55% worried a great deal or fair amount about energy affordability. The two concerns, researchers say, were basically equivalent.
Frogs are sprouting extra hind legs, and it could be our fault.
"It’s not until something terrible happens—like hurricanes or explosions—that basic repair projects to shore up infrastructure become a top priority. That will have to change, for the sake of our economy, the environment, and our lives. A 21st-century city can’t move forward with 19th-century pipes."
“Critics of strong national climate change policies often talk about how much taking action costs the economy. What they usually don’t mention is the cost of doing nothing.”
"Plants are just another object we take for granted. We think of them as a thing that sits in the corner that we water once a week. But really, they can be so much more than that. They can be a remote. They can be a musical instrument. They can be anything interactive that takes you away from plastic and glass and into the whole world that’s touchable around you.
Watch: Two Fast Company interns hacked houseplants to make them play music when they’re touched.
"Plants became more than just a plant. They became actual objects that we have an incentive to water."
Giant sprinklers, attached to skyscrapers, that can wash pollutants out of the air. “Water should be sprayed into the atmosphere like watering a garden.”
"6 million square feet of space, which is within spitting distance of the size of the Pentagon … Would you want the Empire State Building or the Pentagon in your backyard?"
Apple’s “spaceship” HQ is coming to Cupertino, and the neighbors are cranky.
Photos: Dai Sugano/Bay Area News Group
"Tomato vines are suspended above conference tables, lemon and passion fruit trees are used as partitions for meeting spaces, salad leaves are grown inside seminar rooms and bean sprouts are grown under benches. The main lobby also features a rice paddy and a broccoli field."
A building in Tokyo that has 200 species of rice, fruits, and veggies may have reached new levels in the craze to “green” the office.
Whoops. The plants at a lot of big box home improvement stores are soaked in pesticides and are doing serious damage when bees come to pollinate them.