Why do we keep on paying to see Michael Bay movies when, critically, they are almost universally hated? What is Michael Bay’s secret sauce?
“A web series is a good place to express every weird thought you have, and some of the work is similar to writing a movie.”
Nina Millin puts a theatrical twist on three of Beyoncé’s tunes, taking the lyrics and performing them as monologues.
“We’re somewhat the uninvited guest,” says Cliff Marks, president of sales and marketing at NCM Media Networks, which produces the program. “No one comes to the movies and says, ‘I wonder what’s going to be in the pre-show.’ But since we’ve created this show, you wouldn’t believe how great the consumer response is.”
When it launched in 2002, he says, people booed and threw stuff at the screen. Today, in surveys, 95% of viewers say they like it.
A survey reveals which companies in advertising, design, entertainment, and tech would most tempt freelancers into the full time.
The Most Creative People in entertainment are a star-studded list: Anna Kendrick, Jerry Seinfeld, Jenji Kohan, and more. See why they stood out in a field bursting with talent.
“Q: How do you stay motivated?
A: Being able to have ownership of what we’re doing and creative control, that’s why I got into filmmaking. That’s the motivation. I want to make movies. And I’m not making them for anyone else besides myself and my friends. You don’t need any other motivation than that.”
The actor-director has used his star power on YouTube to galvanize his fans and fund the largest crowdfunding campaign in web series history. Now he wants to use that model to take over Hollywood. More>
"The company always knew the most significant “get” for the site would be the president." - CEO Dick Glover shares how Funny or Die’s mantra, “Trust the Process,” landed one of the site’s biggest gets: the President of the United States.
“I don’t want to do what they expect—you don’t want to give people exactly what they want.”
“It is when we try to avoid, stop, or control change that we get into trouble.”
In This Exclusive Excerpt From Creativity, Inc., Ed Catmull Unveils One Of His Management Tools — The Pixar Braintrust, Which Has Helped The Animation Powerhouse Score 14 Box-Office Hits In A Row.
A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision making is better when we draw on the collective knowledge and unvarnished opinions of the group. Candor is the key to collaborating effectively. Lack of candor leads to dysfunctional environments. So how can a manager ensure that his or her working group, department, or company embraces candor? By putting mechanisms in place that explicitly say it is valuable. One of Pixar’s key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk. The Braintrust meets every few months or so to assess each movie we’re making. Its premise is simple: Put smart, passionate people in a room together, charge them with identifying and solving problems, and encourage them to be candid. The Braintrust is not foolproof, but when we get it right, the results are phenomenal.
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Artist turns violent subway movie posters into bloody interactive displays
“I don’t know how influential Twitter really is. I don’t think any of us are sitting around going, ‘Boy, if we can get people to tweet more, the ratings are going to go up.’ ”
Preston Beckman, Fox’s longtime scheduling chief who is now a strategic adviser to the network. He’s one of many senior TV executives who remain dubious—if not disdainful—of Twitter.
Now, activity on Twitter will influence Nielsen’s TV ratings. Here, an inside look at Twitter’s TV-powered, profitable future.