FastCompany Magazine

The official Tumblr of Fast Company.


Trying to convey the enormity of all existence, from the remote reaches of the universe to the invisible depths of intercellular life, is a pretty bold undertaking, especially when you’re trying to cram it all into a nine-minute film. Yet, Ray and Charles Eames took on that very challenge, and hit it out of the park (and the stratosphere, and the solar system…) with their 1977 clip, Powers of 10.

That seminal video not only illuminated the grandeur of the universe for generations of viewers but also proved that Eames’ brilliance for understanding and communicating transcended subject matter and media. Now, 40 artists are nearing completion on a 21st-century ode to the original, each contributing a segment in their own unique style.

(via fastcodesign)