Unveiled last night on the firm’s Tumblr after a month-long logo-a-day campaign, it’s—well, it’s not that different from the old one. A little bit more serious, perhaps, but still with that delicious screamer at the end of it. And what does the second, larger O signify? It’s playful, says one Yahoo employee—the CEO.
"I designed the boot image-a happy Mac-because we wanted the computer to be friendly. That was a word we tossed around a lot. The icon was inspired by those yellow smiley-face buttons, of course, and by the kind of things I used to draw when I was fourteen years old. We did the happy Mac, and then we did the unhappy Mac, which was never supposed to be seen. You know, like the bomb.”
Our new book, “Design Crazy," is the first oral history of Apple design, as told by the designers who were there. It’s fascinating. Check it out.
"We’d meet with Steve [Jobs] on Tuesday afternoons. He would come up with the craziest ideas. At one point, Steve wanted to do all of our error messages as haikus. He would leave, and we would all think, What is he smoking?”
An oral history of Apple design, as told by the designers who were there.
"Google (under Marissa Mayer’s guidance) apparently tested 41 different shades of blue on links to maximize the click-through rate. Would it not follow that a logo could impact visitor behavior, clicks and ultimately revenue?”
Get ready! Our Innovation By Design conference is coming up!
"Good design is good business."
HIV-positive mothers need to give drugs to their newborns immediately. But many give birth at home, far from hospitals. A Duke biomedical engineering class has developed the ideal solution.
This is what it looks like when 3-D printers go rogue.
Why is the coffee sleeve in the MOMA? Because life is so much better with it around…the humble story behind the ubiquitous coffee sleeve.
Paul Cocksedge’s Shade lamp for Flos isn’t just a revival of the endangered lampshade. It aims much higher: “A new lighting category has been created,” he tells Co.Design, “by taking away the traditional electrical wires and replacing them with a very thin cord that’s almost invisible to the eye.”
"We live in a world that is so saturated by design and branding that these homemade begging signs just get drowned out…We want people to see these signs, and be curious about the person holding it.”
The Signs for the Homeless project exchanges handwritten panhandling signs for colorfully illustrated, eye-catching recreations that aim to give the homeless a power that most of us take for granted: The power to be noticed.