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Isaac Newton vs Rube Goldberg from 2D House on Vimeo.


If you’ve seen one Rube Goldberg machine, you’ve sort of seen them all. Or, as David Dvir puts it, “a Rube is a Rube is a Rube.” His company, 2D House, has been making Rube Goldberg machines for clients for over a year now (and making Rube Goldberg machines to let clients know they make Rube Goldberg machines), and at this point, even he sounds a little bit burned out on the things. But his company’s latest effort, Isaac Newton vs. Rube Goldberg, goes a bit outside the box to keep things interesting.

(via fastcodesign)